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Ronald B. Kaatz, associate professor of integrated marketing communications at the Medill School of Journalism for over a decade, died Feb. 21 [1997] at his home in Highland Park. He was 62.
Kaatz joined the University in 1986 after a distinguished career in advertising and marketing that included 20 years at J. Walter Thompson, work at CBS Television Network/Chicago and at famed Chicago-based advertising agency Leo Burnett Co. He continued to work as a consultant for companies in the U.S. and abroad.
A founding director of Chicago's Museum of Broadcast Communica-tions and a board member of the Northwestern University Students Publishing Co., Kaatz was known for his commitment to teaching and to his students. That commitment led his colleagues at Medill to create an award in his name, the Ronald B. Kaatz Humanitarian Award, for the graduating student who best represented Kaatz's own generosity of intellect, spirit and personality. Kaatz himself was a two-time alumnus of Medill who received his bachelor's and master's degrees from Northwestern.
Kaatz authored several books, including "Cable: An Advertiser's Guide to the New Electronic Media" and "Cable Advertiser's Handbook." As past chairman of the academic relations committee of the Chicago Broadcast Advertising Club, he founded the club's college internship program and led the organization in funding a video programming center at Children's Memorial Hospital.
Kaatz is survived by his wife, Suzanne, daughters Roberta Boudreau and Kathy McRae and four grandchildren.
